Privacy Policy

The Animal Alchemist Ltd is the data controller (i.e., the company that collects and processes your data) and determines how it is and will be used.

Here at The Animal Alchemist Ltd, we respect your privacy and are committed to protecting the personal data of our customers (and everyone who visits our website). It is essential that you read this privacy policy as it will inform you of how we handle your personal data when you visit our website, place an order for our products, sign up for marketing, or engage with us in any other way. It will also explain your privacy rights and how the law protects you.

This privacy policy gives you information on how The Animal Alchemist Ltd collects and processes your personal data through your use of our website, including data provided when purchasing a product, signing up for marketing, or engaging in other activities such as entering competitions.

Our website is not intended for children, and we do not knowingly collect data relating to anyone under the age of 16. If you have any questions about this privacy policy or exercising your rights, please contact us at support@theanimalalchemist.com.

If you feel we haven’t met your expectations, you have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to address your concerns before you approach the ICO, so please contact us first.

It is very important that the personal data we hold about you is accurate and up to date. Please inform us of any changes to your data. Similarly, if we make changes to this privacy policy, we will notify you by email.

Our website may contain links to third-party websites, plug-ins, or applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, please ensure you read the privacy policy of every website you visit.

We collect and process the following types of data about you:

ID Data: First name, last name, username, date of birth, and gender.

Order Data: Billing address, delivery address, email address, and telephone numbers.

Transaction Data: Payment details (processed by third-party providers like Stripe) and details of products purchased.

Nerdy Data: Internet protocol (IP) address, browser type and version, time zone, operating system, and device type.

Unique Data: Purchase history, browsing history, preferences, feedback, and survey responses.

Usage Data: Information about how you use our website.

PR Data: Your preferences for receiving marketing communications and your communication preferences.

We also collect Super Nerdy Data, which includes statistical or demographic data. This is not considered personal data under the law because it cannot directly or indirectly identify you.

We do not collect Special Categories of Personal Data (e.g., details about race, religion, or health) or data related to criminal convictions.

If you do not provide certain data when requested, we may not be able to perform our contract with you, such as processing your order or entering you into a competition. In such cases, we will do our best to notify you of any implications.

Here is a summary of how and why we use your ID Data, Order Data, and PR Data.

What We Do: Store your details, process your orders, and communicate updates.

Why: To process your orders, register your account, check your eligibility for our services, send order updates, send abandoned cart messages, and share marketing offers (if opted in).

What We Do: Work with payment providers like Stripe to ensure secure payment processing.

Why: To process payments and fulfil contracts.

What We Do: Analyse purchase history and browsing behaviour.

Why: To provide customer support, offer tailored product recommendations, and deliver targeted advertising.

What We Do: Use data like IP addresses and device types to make browsing smoother and more secure.

Why: To optimise your experience and improve website functionality.

We do not and will not sell your personal data. However, we may share your data with: Companies that help us fulfill orders (e.g., Stripe, delivery companies). Marketing and advertising service providers (e.g., Meta, Google, Klaviyo). Professional service providers like accountants, auditors, or legal advisors. All third parties we work with comply with strict data protection standards, including GDPR.

If you’ve opted in, we may send you marketing messages about our products or offers. You can opt out at any time by:

1. Clicking the “unsubscribe” link in our emails.

2. Emailing us at support@theanimalalchemist.com.

We use cookies to enhance your experience. These include: Analytics cookies (e.g., Google Analytics). Advertising cookies (e.g., Meta retargeting pixels). Functional cookies (e.g., to save shopping cart contents). You can manage cookies via your browser settings.

We use encryption, secure servers, and access controls to protect your personal data. In the event of a data breach, we will:

1. Notify affected users within 72 hours if legally required.

2. Inform relevant regulatory authorities and provide guidance on further steps to protect your data.

We retain your data for as long as necessary to fulfil legal, contractual, and business obligations: Order and account data: is retained for 3 years after your last purchase or interaction. Marketing preferences are retained until you unsubscribe.

Under GDPR, you have rights including: Access: Request a copy of your personal data. Correction: Request corrections to your data. Erasure: Request deletion of your data. Objection: Object to certain types of data processing. Restriction: Request suspension of certain data processing activities. To exercise your rights, contact us at support@theanimalalchemist.com.

We do not transfer your data outside the UK/EU, with the exception of America, where our trusted and established third party service providers are based.